Shopify Makes Its (Unexpected) Way Into ETH and NFTs

Shopify Makes Its (Unexpected) Way Into ETH and NFTs 950 553 Crypto Rand Group
ETH shopify

Another big boss showing off his love of cryptocurrencies… The CEO of e-commerce giant Shopify, Tobi Lütke, has bought his own .eth domain name, and now uses a CryptoPunk as his profile picture.

Shopify CEO buys .eth domain name

The move was noted by the cryptosphere earlier this week. Shopify’s CEO is now called Tobi.eth on Twitter, and he owns the associated domain name. As reported by the Ethereum Name Service bot, this cost Tobi Lütke 30 ETH, or more than $121,000 at the time of the sale.

Twitter

Another sign of Tobi Lütke’s interest in cryptocurrencies, and Ethereum in particular, is his profile picture. It now features NFT Cryptopunk number 1719, which bears a distinct resemblance to the CEO of Shopify.

Crypto domain names find their buyers

As a reminder, .eth domain names are stored on the Ethereum blockchain as NFTs. Particularly fashionable at the moment, they are reaching significant prices, as are non-fungible tokens such as profile pictures. Other such projects include Unstoppable Domains, which recently integrated Polygon’s scalability solution (MATIC).

The arrival of the CEO of Shopify in the field is not sudden. He had announced his interest in Ethereum and ERC-20s earlier this year. And his company had started to support NFT sales on Ethereum and Flow last summer. In addition, a partnership with CoinPayments has enabled Shopify to accept cryptocurrencies since 2020.

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